• The UK has a problem with levels of activity, fitness and obesity. Although the figures vary, this applies to people of all ages, social backgrounds, ethnic origins and gender… but the problem is particularly critical amongst girls.
  • Barely one in ten girls aged 14 currently meet the official guidelines for physical activity, half the number of boys at the same age.
  • A current report by the Women and Sports Fitness Foundation shows us new research that offers us the opportunity to begin to understand the causes of low levels of physical activity among girls.
  • The project – the largest of its kind ever carried out in the UK – explores the views of girls and gives us a true insight into what and how we can engage girls into doing more sports, gain body confidence and self-esteem, but most importantly, how they can inspire others through speaking beautifully about body confidence on social media.