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MEET BENNY BONSU

Benny Bonsu is an award-winning global Sports Broadcaster and producer currently part of the Alibaba – Aliexpress LIVE and IMG team for the EuroLeague. Previously worked for the London 2012 Olympics, BBC World service, Sky Sports, MTG Africa, BT Sport, and Matchroom Sport. A huge voice for NBA African players in the league and beyond. Benny is a big advocate for professional and youth development in sport. Away from sport, Benny is also a celebrated leader in education and in 2017 she is named top 5 in education and academia in the UK as a Rising Star.

In 2015, Benny created the Girls In Sports Foundation supported by Fusion Lifestyle to provide opportunities for women and girls to access any and every sport available and inspire them to think or pursue sports as a career, using the spotlight and the real-life stories of leading women in sport. In London, Bonsu has served as a sports anchor on BBC Worldservice. Prior to her hire at Sky Sports and IMG, Bonsu hosted the premier league show “Guinness Raise Your Game” with Eddie Kadi and Fabrice Muamba at Modern Times Group.

At the start of her career in broadcasting, Bonsu worked as a TV producer during the London 2012 Olympics for men and women’s basketball and also Paralympic basketball, but before becoming the producer for the Olympics, she worked as the Sports Operations and policies manager. Responsible for the day to day administration and operations of the six Sports Operations Teams, while taking the lead in updating policies & procedures working with the Head of Sports Policies & Operations. She was also responsible for administrating the Sports Operation multi-million budgets and generating financial reports for Head of Sports Operations. Other responsibilities included leading the organisations for high-level meetings with directors, ministers, and Olympic sponsors and also the International Olympic Committee. Project managed the Sports accord conference in London 2012 with the International Olympic Committee, International Federations. She then went onto producing some of the biggest television shows across Africa for the Modern Times Group, which includes “The One Show,” “This Morning,” “Boys Boys,” “Sports Xtra,” “Football 360,” “A Day In The Life,” and ViaSat 1 News,” and in 2014, she became part of the BBC Worldservice team, presenting on the Sport Today and the Sports World show, alongside with writing for “TRUE Africa” magazine covering all the African athletes in the premier league, NBA and NFL after the Olympics.

A graduate of UEL, she earned All-London honours as a youth and community activist and set the record for the highest retention for the Princes Trust Team Programmes as a Team Leader, while double majoring in Media and Advertising with International Business. As a student-athlete and an ambassador for girls in sport, she gained experience as the sports reporter for all athletic events, as well as hosting and producing sports radio on the university, campus and also for Break London radio. Upon graduation, Bonsu’s industry experience included an internship with British Basketball Men’s team during their journey for qualifying for Euro basket and also the London 2012 Olympics.

Benny has been a community activist for sports and community since the age of 13yrs old and she is still going. In 2018, she was named TOP 100 most influential African woman by Okay Africa and nominated for the Sports Woman of the Year by the Batons Award and in 2017 she was named as TOP 5 Media Personality of the Year. Bonsu has a strong commitment to education, women and girls empowerment through sport. Benny is a UN Women Ambassador for end violence against women and founder of Girls In Sports Foundation. She also serves as an adviser and mentors for the Cherie Blair Foundation Women In Business programme and also a board of director for the Diocese of Westminster Education Service.